Am I losing high-value or low-value customers?
If the MRR Churn Rate is bigger than Customer Churn Rate , you are losing more high-value customers.
When you are reading the charts, losing high-value customers looks like this (June 2014):
When the green line for MRR Churn is clearly above the Subscription/Customer Churn (blue line), you are losing high-value customers.
If the MRR Churn Rate is smaller than Customer Churn Rate, you are losing more low-value customers.
Lost MRR View shows the MRR and Total Contract Value (TCV) for lost customers:
As these customers are lost, the TCV shown here is also the real Customer Life-Time Value.